Food52

Senior Creative Producer

October 2023 - Current | Instagram | TikTok | Youtube |

• Partner with cross-functional internal departments and external clients to deliver revenue-generating content, contributing to $14M+ in annual revenue.

• Developed, pitched, and produced custom branded content clients including Porsche USA, MilkPEP, Casamigos, and DirecTV with budgets up to $500K.

• Managed relationships with external talent teams from pre-production to publish.

• Lead a team of 4 creators & 3 producers, overseeing end-to-end creative development and production across all short-form and mid-form projects

• Developed 30+ editorial video series: ideating, pitching, casting, branding, and piloting. 

• Drive  content strategy to generate 400M+ annual views.

• Set creative vision and operational frameworks for a high-performing content organization.

• Created  owned content calendars to guide long term programming and execution.

• Managed post-production pipeline to consistently deliver an average of 30 weekly videos.

• Responsible for booking external talent for 3 shoots per week.

• Developed and hired a network of freelancers in skilled production, art direction, and content creators.

• Build and manage production workflows and systems to scale creative output.